Creative Direction for Complex Brands

I turn scattered brand efforts into strategic systems that drive clarity, consistency, and business growth across teams, markets, and channels

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About Me

Expertise

Redesigned Lenovo’s APOS brand from the ground up from brochures and guidelines to a full new website. Focused on simplifying navigation, aligning internal stakeholders, and building an identity that reflects Lenovo’s enterprise ambitions.

Brand + UX Direction for an Enterprise Product Division

Lenovo

Reimagining APOS

Designed a modular, scalable email design system for SAP’s global teams. Streamlined dozens of templates across internal and marketing needs into one cohesive structure while making production faster and more consistent.

Standardizing Communication Across Global Markets

Global Email Design System

SAP

Led the redesign of Akamai’s internal design system while reducing component bloat, aligning UX with AEM workflows, and rebuilding a scalable structure ready for future deployment.

Design Ops for Developer Velocity and Brand Cohesion

Enterprise Design System Reboot

Akamai

Past Clients

Watch My Motion Reel

Creative direction meets motion, brand, and systems thinking.

Disclaimer: Features Music. Sound is optional.

Let’s Build Something That Lasts

Whether you need brand clarity, system thinking, or just a creative partner who gets it, let’s talk.