Crumble
A personal exploration of CPG branding: I created Crumble, a fictional healthy snack with bold character, quirky messaging, and expressive packaging.
From naming to tagline to layout, this was an exercise in building personality-led visual systems that feel shelf-ready and playful.
Brand Identity, Packaging, Voice
Satisfy Cravings without Compromise
Here's a confession: I've always had a weakness for those oh-so-tempting protein bars. You know, the ones that cunningly parade around as healthful alternatives to our beloved candy bars. And while I happily indulged, a part of me remained in denial, questioning just how processed and potentially unhealthy these bars truly were.
That contemplation led me on a quest. As I delved into the world of genuine healthy protein snacks, I stumbled upon a treasure trove of chocolate and peanut butter flavored delights, hand-rolled into delectable balls.
his wasn’t about blending in with the sleek fitness-focused bars or the tranquil, zen-inspired yoga munchies. No, this was about creating something bold, yet genuine.
Meet "Crumble!" - A brand that exudes a fun, robust, and warm retro flair. It dares to be different, standing out amidst a sea of competitors, radiating authenticity. After all, our cravings are real, and so should our snacks be. Grounded, genuine, and unpretentious, Crumble! is all about embracing our cravings with a smile.
Because, when the craving strikes, remember - "When you Crave, you Crumble."
