Lenovo

Global Brand + Web Transformation for APOS

Lenovo needed a better way to explain and scale their APOS program, a global revenue tool for partners and distributors. The materials were scattered, inconsistent, and difficult to navigate across different user groups.

Redesigning Lenovo’s Partner Experience Around Revenue Growth

A fragmented digital ecosystem was holding Lenovo’s APOS program back. I led a strategic brand and UX overhaul to create a modular, scalable system that drives alignment and growth across global partner teams.

The Challenge

Lenovo's APOS Revenue Engine had a proven impact on partner revenue, but its digital presence was fragmented. From outdated assets to inconsistent user journeys, there was no unified experience that clearly explained what APOS was or how it worked. As Lenovo scaled its partner network, the need for a centralized, intuitive hub became critical.

The Opportunity

Lenovo needed more than just new landing pages. They needed a modular system that could:

  • Explain the APOS platform to new users

  • Serve the distinct needs of both partners and distributors

  • Highlight data and performance value across the renewal journey

  • Provide access to videos, webinars, and toolkits in a cohesive way

This was an opportunity to build a smarter content system and a clearer brand narrative around renewals.

My Role: Design Lead

As Lenovo's design lead at MOD, I’ve owned creative output across APOS for 1.5+ years. This includes:

  • Building wireframes and leading UI/UX across the new APOS experience

  • Aligning cross-functional stakeholders around a unified design direction

  • Designing landing pages, video hubs, and resource toolkits for two user paths

  • Creating brand-aligned visuals, decks, and graphics across teams

  • Updating outdated brand assets, templates, and internal comms

  • Producing documentation and design systems to support scale

I also contributed strategic copywriting, design QA, and Figma handoff systems to ensure a consistent launch.

The Solution: A Scalable Email Design System

We created a robust, scalable design system for APOS that included:

  • Two distinct user flows: one for partners, one for distributors

  • Performance-driven UI to spotlight metrics and value at each stage

  • A modular system of content blocks that could adapt to Lenovo’s CMS

  • Reusable design components for webinars, video hubs, FAQs, and platform info

  • Visual frameworks to support Lenovo's global brand with consistency

Results (so far)

The APOS hub is being actively implemented across Lenovo’s partner marketing ecosystem. Though still in development, the new experience is already helping stakeholders align content faster and reduce friction in the user journey.

Figma · Adobe Illustrator · Adobe InDesign · Adobe Photoshop · UX/UI Strategy · Stakeholder Alignment · Web Design · Content Systems · Design QA · Brand Design

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